Available for European market in June, the first Audi 1 model is the company`s first premium small car, a stylish three-door hatchback to start a whole new series of A1 models planned for release in the next three years. Audi A1 won`t be for sale in North America, at least not during its first generation.
When it was previewed as the Audi Metro concept in 2007, the A1 was designed under Walter de Silva, the company`s former design boss.
Even if it comes in a compact shape, the Audi A1 sports some characteristic Audi design cues such as the large single-frame grille, unique headlamp graphics with additional bi-xenon main beams and LED daytime running lamps, and prominent shoulder line. The one-piece tailgate of the rear resembles the one of the Audi Q5.
Buyers can personalize the looks of the new Audi A1 by choosing from a number of trim applications, including a roof panel that can be indicated in one of four different colors, similar to the Mini feature.
In addition to the three-door A1, Audi prepares both five-door and convertible versions, as well as a sporting S1 to be in direct competition with the Mini Cooper S. The marketing campaign for A1 will be sustained by pop singer Justin Timberlake, as the strategy aims to attract younger customers.
The A1 features the conventional steel body measuring 155.5 inches in length, 68.5 inches in width and 55.9 inches in height. Even if the A1 has a short 97.2-inch wheelbase, its wide track makes it agile in handling, similar to the Mini.
For the first A1 model, buyers can make their choice between two turbocharged, direct-injection inline-4 engines: the first is a 1.2-liter turbo engine delivering 68 hp, the second is a 1.4-liter turbo engine developing 122hp. There will also be available a 1.6-liter common-rail turbo diesel engine, both in 90 hp and 105 hp versions.
The 1.4-liter turbo engine will be paired with a six-speed manual transmission, while the rest will be matched with five-speed manuals. The new super mini car also features various fuel-saving technologies.
The Audi A1`s interior sports a unique simplified dashboard, while the general fit and finish demonstrates new class standards.
Audi A1 Pictures Gallery