Promotional films, or corporate videos, are of paramount importance for companies. It is only normal to wonder why. The answer is not simple, but we are going to try to summarize things in a few lines. What you need to know first is that promotional films help you communicate with clients and customers. You have the unique opportunity to tell your story to the public, displaying your business like you have never done before. People respond better to visual content, so if you are struggling to attract more clients and customers, take advantage of visual marketing. It is important to stress one thing: corporate video is cost-effective and accessible. There are many film production companies Sydney, not to mention that you too can learn how to use digital technology. It is advisable though not to. Resorting to professionals in film production is what you should be doing. If you have your heart set on making a corporate video for your business, at least make sure that you do not make the following mistakes.
Corporate film production mistakes
· Not considering the target market
So, you want to make a corporate video. Have you stopped for a moment to think about your target market? Chances are that you have not. You are making the promotional film for someone, so you cannot make a video that you would like to see. Make a film that the Australian audience would like to see. There is no room for your personal taste here. If you do not know what your target market wants, then you should better find out. Identify people buying your product or service and inquire what features they found most useful. What you want is a marketing campaign that includes everyone and interests everyone. The last thing you want is visual content that does not spike curiosity.
· Not worrying about the length of the production
You do not need to worry your head about the length of the video production process. Or do you? The fact is that you should not let run-time too long. A promotional film that is longer than 2 or 3 minutes will only bore the audience. What you have to understand is that you are a video, not a real film. You have to make the most of the timeline, remembering to stay true to your brand and message. 2 to 3 minutes is the ideal amount of time for a corporate video.
· Not thinking about the big picture
One of the biggest mistakes that you can do is not take into consideration that big picture. You have clear objectives and you have to achieve those objectives. Do not allow yourself to do what is next on the to-do list without considering the situation as a whole. Film production is a long, complicated process, which is the reason why it is easy to get distracted from the things that matter the most. Thinking about the big picture is the key to accomplishing your business goals. The point is that you should not focus solely on the details. Build the promotional film in such a way that you can achieve your objectives, whether it is to grow your company or engage your employees.
· Including too many messages
Including too many messages in the promotional film is a rookie mistake. Like most Sydney businesspeople, you think that it is a good idea to insert many messages, not realising that in this way you actually overwhelm viewers. The best thing you can do is to keep things simple. Stick to only one message and present it in such a way that your target audience can digest. Since you are investing a great deal of money in this project, at least make sure that it is successful.
Reasons to hire a film production company
When it comes to corporate film production, you are bound to make mistakes. Costly mistakes, if we might add. Do not fool yourself into thinking that you can avoid making blunders because you cannot. You just cannot. If you want your project to be a successful one, you should better call the professionals. If you are still on the fence about hiring a film production company, you might want to take a look at the following explanations:
· Hiring talent and experience
When hiring a video production company, you are actually hiring talent and experience. When you have to prepare a video communication project it is useful to have talented people by your side. These skilled individuals are capable of handling everything, from handling the camera to putting together the audio. Talent is what will help you attain your business goals. Experience is equally important. Of course, you will be provided a portfolio to see the work that the video production company has done in the past and you will see whether or not they are a good fit for you.
You are not reaching out to freelancers, but to trained professionals. So, you can expect professionalism in return. By professionalism, it is understood that the film production company will produce a high quality film that will help you win over customers and clients. Basically, you will enjoy the benefits provided by a corporate promotional film. No matter how good and experienced your team is, a video production company’s team is even better.
· Saving time and effort
Filming is not an opportunity that you get every day and it is better to take advantage of it. should you, really? The truth is that you have better things to do, like tend to the running of your business. Although it may not seem so at first glance, shooting a corporate video takes a great amount of time. You have to capture the right angles and if you are not a professional, it will take all your spare time. And efforts. If you can, you should better leave the job to the pros. They know exactly how to give you the turnaround that you need and they do it in a timely fashion.