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How to write a radio ad?

Posted by Kevin Patterson On March - 16 - 2014 Radio

A lot of people chose the radio as a way of promoting their business. However even if a radio has a large audience that does not guarantee the success of an advertisement. In order for an ad to be efficient it must follow a few guidelines. Whether you want to make and ad for your business or you want a career in advertising you are probably wondering how to write a radio ad? Today we are gonna discuss a few aspects of creating radio advertising.

The most important aspect for any kind of advertising is establishing a goal. You may want to attract new clients, launch a new product or just raise brand awareness. Whatever your goal is, the first thing you need to do is make a plan. A commercial can be entertaining to an audience without actually achieving its purpose. Has this ever happened to you? You hear a good ad but you can’t remember the product or the company. In order to avoid this you need to always be focused on your goal.

In order to learn how to write a radio ad you need to understand the audience. It is a common fact that most people hate commercials. The common consumer believes that if he needs something he will look for it and that is why he is annoyed by random commercials and tends to block them out. A great advertising tip is to focus on the beginning of an ad. The five seconds are essential to capturing the audience assistance. There are some rules regarding the first seconds of the ad. You should not use any cliches, and neither should you list details. Furthermore the name of the company or product is irrelevant at the beginning of an ad. You want the potential customers to want to know the brands name and not force it on them. Try to find a catchy phrase that will lead to further details.

If you are wondering how to write a radio ad that will guarantee success you can use some tested methods. Studies have shown that audiences are attracted by funny commercials. Furthermore it is important for your commercial to have a story rather than it being just an announcement. People are naturally curious therefore if you have an original story they will be interested in the finale.
Another thing you need to consider when writing a radio commercial are the details. Aside from the company name and the product or service the ad also need to contain contact information. Due to the fact that most people listen to the radio while performing other tasks it is unlikely that they will be able to memorize a number or have the time to write in down. Using the address is also tricky as it will only be remembered by the people who know the area. The best thing to do is use the company’s website as this is a lot easier to memorize.



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