A relatively new profession, graphic design is a big part of our daily lives. The explosion of new brands determine an increased need for graphic materials like logos, posters, websites. We even use graphic design for simple things like bubble gum wrap, T-shirts and credit cards. But who are the artists behind the scene? Here are 5 of the most famous graphic designers that you should know about:
1. Saul Bass
American Saul Bass has a 40-year career and is definitely one of the most famous graphic designers. He collaborated with some of the greatest filmmakers in the world: Martin Scorsese, Alfred Hitchcock, Stanley Kubrick, Otto Preminger and others. He is also known for his film posters, corporate logos, title sequences and motion pictures designs. Some of the most famous corporate logos are designed by Bass, like AT&T bell and globe logos, Continental Airlines “jetstream” and United Airlines “tulip” logos. The disjointed text from “Psycho” is one of his trademarks.
2. Massimo Vignelli
The Italian Modernist designer is the co-founder of Vignelli Associates and writer “Vignelli: from A to Z”, a book that describes principles and concepts of good design. With a vast experience in interior design, graphic design, product design and furniture design, Vignelli uses basic geometric forms in his art work to achieve sublime simplicity.
3. Paula Scher
The fist female principal At Pentagram design studio, Paula Scher is a graphic designer, painter, illustrator, educator in design and the 16th person to receive the School of Visual Art’s Masters Series Award. A teacher at the School of Visual Arts since 1992, the American Institute of Graphic Design and various international associations awarded her with more than 300 prizes. In 1994 she created a new revolutionary identity and graphic system for The Public Theater
4. Paul Rand
Best known for his famous corporate logos designs, Paul Rand is one of the most famous graphic designers and one of the originators of the Swiss Style, a graphic design that promotes objectivity and readability. The Yale University professor is responsible for the logos of IBM, UPS, ABC and Steve Job’s NeXT.
5. Stephan Sagmaister
The New York artist studied graphic design at the University of Applied Arts, Vienna and later received a scholarship at Pratt Institute. His first design was at the age of 15 for an Austrian magazine. Sagmaister is known for his work in graphics, branding, packaging and the album covers designed for clients like The Rolling Stones, Aerosmith, Lou Reed and David Byrne.