Brand Management : BrandUniq

A Marketing Strategy and Brand Management blog that offers practical insights on how to build strong and differentiated brands. Marketing is more than social media. Marketing is about targeting the right audience and differentiating your brand in the mi

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Site Owner: branduniq
URL: http://branduniq.com
Google� PageRank�: 1
Category: Marketing
Member Since: 2012-02-16
Country: Canada

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Latest posts 'Brand Management : BrandUniq'

How To Write A Strategic Marketing PlanAfter discussing the go to market strategy and its importance for the business, it’s time to focus on the strategic marketing plan. This document provides the framework for the list of initiatives to be implemented in a particular year. The yearly plan supports the overall strategy, and should be developed after the long and medium term [...]

Posted on 30-04-2012

Book Review: “The New Strategic Brand Management” by Jean-Noel KapfererThe first edition of this book was published in 1992 in France. The edition I had the opportunity to read and review is the 5th edition, published by Kogan Page Limited in 2012. Jean-Noel Kapferer is a global brand strategist with a Ph.D from Northwestern University and international consulting experience stretching from Europe and North [...]

Posted on 16-04-2012

How Social Media Has Changed Brand ManagementDr. Emily R. Coleman, the President of Competitive Advantage Marketing asked me to write a guest post about the impact of social media on Brand Management. You can read the full article here.

Posted on 12-04-2012

How To Choose The Right Marketing PartnersMarketing is collaborative by definition. No matter how good the product or service, how strong the positioning, without effective collaboration any branding project will most likely suffer. Working with outside Marketing partners is almost mandatory for any company that takes Marketing seriously. In most cases the Brand Manager has two options when it comes to [...]

Posted on 04-04-2012

Puppies, Kittens, and Kids: Marketing to the EmotionsThis is a guest post by Emily R. Coleman, Ph.D.*. It is a truism in consumer marketing and advertising that putting puppies, kittens, or kids in an ad or on a product evokes an “aw” response. They automatically get attention. (Where would the Super Bowl ads be without at least one commercial with a dog [...]

Posted on 27-03-2012

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